Hanrob Playgrounds
client
Hanrob Playgrounds
Brand collateral
Seasonal campaigns
Collateral design
Social media template suite
Art direction
scope
year
2022
As an extension of the Hanrob brand, Hanrob Playgrounds came with an established identity and set of guidelines. The challenge was to work within this system while creating a more distinct and engaging presence for a new retail environment.
Develop a cohesive suite of collateral that expands the existing brand language and brings a clearer sense of personality to Hanrob Playgrounds.
The outcome needed to feel approachable and energetic, while remaining aligned with the broader Hanrob identity across every touchpoint.
the brief
The approach focused on translating Hanrob’s established visual system into something more expressive and accessible.
This was achieved through a more flexible use of colour, playful compositions, and a consistent design structure across campaigns, in-store materials, and social templates. Each element was designed to feel part of a unified system while allowing the sub-brand to stand more confidently on its own.
the approach
The result is a more defined and cohesive visual presence for Hanrob Playgrounds.
The brand now feels more engaging and recognisable within a retail setting, while staying true to the trust and care at the core of Hanrob. Across every touchpoint, the experience is consistent, considered, and clearly aligned with the needs of both dogs and their owners.
the outcome
