Hanrob Playgrounds
client
Hanrob Playgrounds
Brand collateral
Seasonal campaigns
Collateral design
Social media template suite
Art direction
scope
year
2022
Creative direction and collateral design for Hanrob Playgrounds, a sub-brand of Hanrob Pet Hotels based in Sydney.
As an existing sub brand of Hanrob, Hanrob Playgrounds already had an established visual identity and style guide.
We needed to work within these parameters while expanding the brand language to reflect the playful, community-oriented atmosphere of its Warringah Mall location.
The goal was to create supporting collateral that remained true to the Hanrob brand, while giving Hanrob Playgrounds its own friendly, engaging presence.
the brief
The resulting materials balanced professionalism with approachability, enhancing the brand’s personality without disrupting its established identity.
Through considered design and consistent execution, Hanrob Playgrounds gained a refreshed visual presence.
One that feels cohesive, playful, and aligned with the trust and care at the heart of the Hanrob name.
the outcome
