Woof & Wild
client
Woof & Wild
Brand rollout
Website design & build
Custom illustration suite
Collateral design
Photography
scope
year
2025
Expanding an existing brand logo into a scalable identity system.
Woof & Wild set out to position itself as a trusted, home-like environment for dogs, combining care, comfort and professionalism. While the brand had an existing visual foundation, it lacked the structure and consistency needed to communicate this clearly across touchpoints.
The challenge was to translate this positioning into a cohesive identity system that could scale.
By building on the existing logo and colour palette, the project focused on defining a clear visual language and applying it consistently across physical and digital environments, ensuring every interaction felt warm, grounded and reliable.
the brief
To bring the brand to life, we introduced a series of custom dog illustrations, each inspired by real dogs who visit the daycare. These illustrations added personality and warmth, reinforcing the brand’s approachable, caring character and creating small, meaningful touches across applications.
design with heart
The refined identity creates a consistent, recognisable brand experience across all touchpoints. It communicates warmth, trust, and professionalism while reflecting the welcoming, dependable environment Woof & Wild provides.
From signage to social media, every detail now reinforces the team’s commitment to comfort, connection, and care for both dogs and their owners.
the outcome
