Woof & Wild
client
Woof & Wild
Brand identity
Website design & build
Custom illustration suite
Collateral design
Photography
scope
year
2025
Brand identity, website and collateral design for a dog daycare and training business based in Sydney.
Woof and Wild set out to create a space that felt like home for dogs. The brand needed an identity that reflected that same warmth and professionalism across every touchpoint.
The goal was to create a cohesive visual language that felt grounded and approachable, while still polished and trustworthy.
The project focused on refining the brand’s visual direction, deepening its sense of character and ensuring that everything from signage to social media spoke the same calm and confident tone.
the brief
To capture the soul of the brand, a series of custom dog illustrations were introduced, each one inspired by real dogs who visit the daycare. These small details helped tie everything together, giving Woof & Wild’s visuals a sense of familiarity and care that feels truly personal.
design with heart
The new identity brings a sense of harmony to everything Woof & Wild shares. It feels warm, welcoming and dependable, just like the experience of walking through their doors.
Every detail now reflects the team’s care and commitment to creating comfort and connection for both dogs and their people.
the outcome
