Lazy Ghost
AD CONCEPT DEVELOPMENT | PHOTO MANIPULATION
This vibrant series was created for the concept brand Lazy Ghost to promote its line of cold-pressed juices. Each composition draws from biophilic design principles, integrating lush greenery and symmetrical layouts to reflect the brand’s laid-back, nature-loving identity.
The result is a playful yet elevated visual direction that highlights the freshness of the product while aligning with Lazy Ghost’s calming, organic aesthetic.
Note: Product packaging shown is pre-existing and not designed by me.